Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. The headers are also useful mnemonically because you can go back and look over them each day when you finish reading to help remember what you've read. How all new information links to new whether that is in a sentence, a paragraph, or an article. Welke opties voor jouw bestelling beschikbaar zijn, zie je bij het afronden van de bestelling. Susan Weinschenk has a Ph. Also, a relevant photo improves the credibility of t The psychology of design and persuasion. The connection between the academic research and the practical application in design is not always clear.
Although the visual cortex is huge and takes up significant brain resources, there is a special part of the brain outside the visual cortex whose sole purpose is to recognize faces. The practicality of this book and its easy reading make it a worthwhile book to keep on your shelf. I expected that despite being common sense, it would nevertheless be useful to have the opportunity to reflect upon the principles in relation some current projects in ways that hadn't occurred to me. This book is not just a set of guidelines, but a deep dive into what makes people tick. Weinscenk covers a lot of general design principles, like the preference for curves and symmetry and how color impacts perception. What is more important, peripheral or central vision? As a designer, it's so important that you understand your target audience, or even how humans think in general. We want them to buy something, read more, or take action of some kind.
Then for each, the nifty thing to know is tied back to design graphic, web, logo , social media or marketing. And the salience network that sorts through all the sensory input to keep the relevant stuff. Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw. It was useful to highlight things that come up a lot in my professional life, so I can refer back and cite some of the studies, or even just have the information tucked in my mind, so when people behave a certain way I can nod knowingly to myself and approach the situation with a little backup. The printed version is formatted better than the kindle edition.
Realmente te da muchas pautas de cómo piensan, sienten o actúan las personas y, con ello, puedes hacer que tus diseños estén argumentados y dirigidos al usuario. How the beginning and ending of a piece is a natural point of emphasis, etc. I love the way the information is laid out in chunks, just enough for you to understand and process, regardless how technical she gets. Does font type really matter? Older people prefer more color on websites and are more likely to use intuition and feeling when making decisions. She is also the author of several books including 100 Things Every Designer Needs To Know About People, 100 Things Every Presenter Needs To Know About People, and How to Get People to Do Stuff.
Hvězdu ztratila knížka kvůli gramatickým chybám, překlepům, špatně zvoleným barvám jednotlivých tím pádem špatně čitelných bloků, dlouhým odkazům na web a některým ze 100 bodů, které neměli uch Jedná se o knihu hojně doporučovanou mezi designéry a jsem rád, že vím proč. You can tell that this book was created by a designer. The connection between the academic research and the practical application in design is not always clear. I liked the format of this because I could reach a section or two or three at a time and still feel like I was making progress through the book. These are just a few of the questions that the book answers. Your design has to be tailored toward your specific target audience and communicate to them effectively. The executive network, the part the is active when you are actively working on a problem.
We design to elicit responses from people. She lives and works in Edgar, Wisconsin. Even if you were not expecting to see this person, and even if there are dozens, or even hundreds, of people in your visual field, you will immediately recognize him or her as your relative. That said, 100 Things book contained lots of great information told in a relatively interesting, entertaining style. Its merit may also be its limitation: it does not cover any issue in detail. Each page has a new thing to know. Its a short read, and I learned n Reviewed as part of my 100 books challenge: Run-on Sentence Summary A list of 100 takeaways from modern psychology relating to how people think, and their implications for design.
I originally checked out this book from a library, but when the due date came, I found that I didn't want to return it. We want them to buy something, read more, or take action of some kind. What is more important, peripheral or central vision? Some counter-intuitive aspects of persuasion and memory are highlighted. It started with an understanding of how our brains need to structure information in order to understand it. Research hasn't stopped since the book was written, and new design challenges have emerged.
Your Brain On Stories: How The Brain Reacts To Different Information And Media 2. We want them to buy something, read more, or take action of some kind. I read this book thanks to Blinkist. So eyetracking tests shouldn't be over-rated. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.