The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship This is from late 2013 and the leading book on the concept of B4B. But, the change from a product focus to a customer-outcome focus in a B4B world changes the playing field for everyone, and nobody has an inherent advantage. Disclaimer:A copy that has been read, but remains in excellent condition. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It was published by Point B, Inc.
It will be very important for you and other readers in the world. Actually, this website also provides other books with many kinds of genre. Actually, as a reader, you can get many lessons of life. Chapter by chapter the authors talk through how tech focused companies can transform themselves from traditional tech suppliers to outcome based, service centric, future proof players. Buy the Kindle version and read it on your next flight. As it spreads, complexity and opportunity.
However, you have to be connected with internet and you can readthe online book. First, the book is well written and full of very thought provoking ideas and concepts. Industry after industry is becoming technology driven as software rapidly eats the world. These are among the several dozen passages of special interest and value to me, identified to suggest the scope of Wood, Hewlin, and Lah's coverage: o The Current B2B Model Pages 6-016 o Three Key Areas in Which to Reduce Risks to Customer 29-31 o The Supplier Side, and A Platform of Service 38-44 o Maybe You Disagree 45-50 o Market Maturity 54-56 o But What s the New Business Model? Spine creases, wear to binding and pages from reading. But the reality is that the only real coverage around this was from pages 187 - 190: three and a half pages, and it was only covered to sum up to say that there is a skills gap.
Customers are looking for new ways to achieve business value with their strategic partners. All pages are intact, and the cover is intact. The change required to move from basic services to outcomes is significantly complex and costly. Service organizations must develop new organizational capabilities that will help lead their companies to market success. B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship.
I can see what the authors describe happening more and more all around and they clearly seem to have very good insight into the trend with great ideas on how to start thinking about going down this path. I am sure that the authors hit their intended target audience - but I feel like they missed the audience they delivered it to. Your business may soon find that a significant percentage of your revenue will come from service subscriptions and transactions, which ultimately are closely tied to customer outcomes. A lot of talk about the topic but not too many use the phrase B4B, this book seems to have coined the phrase? If you are a company looking to sell in the next 25 years, or have to adapt your sales model, you will get a lot out of this book. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. Dust jacket quality is not guaranteed. It will be better if you read the book alone.
I was taking notes constantly and without a doubt planning on implementing a great deal of the advise provided. What will reader get after reading the online book B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship By J. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The increasing complexity quotient of products is the straw that finally broke the camel's back. Wood, Todd Hewlin, Thomas Lah is very smart in delivering message through thebook.
B1's focus was shifted to doing as much as it could to help to strengthen B2's relationship with its customers. A switch is flipped in the collective strategy brain of the supplier. Help me with my outcomes, be involved not just at the beginning of the sale, but stay engaged and earn my business for life. The marketplace for equipment manufacturers is rapidly moving from a pure product focus to a customer outcome-based focus. Do you search to download B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship book? This book is by far one of the best books I've read. So many senior executives of tech companies of all sizes find themselves struggling to obtain growth in their hardware and software businesses.
Disclaimer:A copy that has been read, but remains in clean condition. Wood, Todd Hewlin, Thomas Lah Zip B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship By J. This is where the opportunity is. We believe that now is the time to position the field services organization as having the core capabilities to be that gas pedal. But more should have been written about the technical support side of the business - the authors industry.
The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. Even though equipment manufacturers have successfully operated in this fashion for many years, there are two trends beginning to dismantle this traditional model. The consumption gap is now a direct threat to the suppliers revenue and profit. Industry after industry is becoming technology-driven as software rapidly eats the world. May contain limited notes, underlining or highlighting that does affect the text. It's a whole new ballgame. The added complexity for field services organizations is adding these new skills while continuing to provide ongoing support and maintenance services.
In recent years, a B2B2C model was developed. Field services leaders must implement the right technology to capture data, provide proactive support, automate the mundane, and free up the most powerful asset in your organization—the brainpower in every employee. So, human life will be harmonious and full of peace. I manage a team of adoption specialists and we did a book club as a team and reviewed it. Contain of the book is really same with the printed book. Both suppliers and customers will need to re-think their roles and specifically where to invest, as well as divest.